PROFILE
NY Emmy-Winning Communications & Marketing Leader with 8+ years of experience driving audience engagement and growth through strategic collaboration with cross-functional teams. A proven architect of multimedia campaigns that elevate brand visibility, enhance reputation, and deliver measurable outcomes that consistently secure top-tier media coverage and expand digital reach. A tech-oriented communicator utilizing AI automations and Data Analytics to optimize workflows and monitor social listening and deliver measurable impact in fast-moving, consumer-facing environments.
CAREER HIGHLIGHTS
- 2024 NY Emmy Nominee for production of short documentary highlighting a physician’s community service efforts.
- Won 2021 NY Emmy for producing COVID-19 prevention awareness content.
- Led rebranding of all SOMOS branding assets, digital platforms/print, and ran two major advertising campaigns that became the standard to be measured against in New York State and increased social media followers over 400% through earned media.
- Achieved a tenfold increase in media coverage by creating an effective public relations strategy; that led to press coverage locally and nationally as well as a first feature on major news channels and publications such as ABC, CNN, Crain’s New York.
CERTIFICATIONS
WORK EXPERIENCE
COMMUNICATIONS CONSULTANT
04/2025 – Present
New York, NY
- Executive Communications: Craft white papers, annual reports, and C-suite messaging that strengthen stakeholder loyalty.
- Crisis Management and Policy Writing: Develop Crisis Communication plans and draft policies that reflect the organization’s culture.
- Brand Visibility: Spearhead cross-platform rebranding initiatives and utilize SEO strategies to maximize audience reach.
- Cost Optimization: Streamline workflows, manage projects, and negotiate contracts to reduce marketing operating expenses significantly.
- Design & Production: Create original multimedia content for print, digital, television, and social media platforms.
- Marketing: Lead and develop marketing campaigns that increase brand awareness, revenue, and grow target markets.
- Social Media: Create strategic content and publishing schedules that increase engagement across various platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
- AI & Automation: Develop and utilize AI prompts for workflow optimization using tools such as Asana, ChatGPT, Gemini, Zapier, and Zoho.
DIRECTOR OF COMMUNICATIONS
SOMOS COMMUNITY CARE
02/2023 – 04/2025
New York, NY
- Brand Development & Management: Spearheaded comprehensive communication initiatives to drive and ensure brand visibility, resulting in social media audience growth and a tenfold increase in national and local media coverage.
- Change and Crisis Communications: Developed and facilitated Employee Data Reporting training for NYS B.R.A.V.E. Long COVID-19 Awareness health education initiative.
- Marketing: Built, curated, and managed creative marketing campaign strategies for digital and print media channels, social media, and OOH advertising. Consistently achieving a conversion rate of 3.1% across all marketing platforms.
- Executive Communications: Wrote and collaborated with C-Suite executives on Executive Communications, such as annual reports and white papers that resonated with external stakeholders and employees and effectively communicate the organization’s goals, impact, and strategies to strengthen loyalty.
- Budgeting: Reduced Communications Dept. operating costs by 27% through negotiating contracts and optimizing workflows.
MARKETING & COMMUNICATIONS SPECIALIST
SOMOS COMMUNITY CARE
01/2018 – 02/2025
New York, NY
Public Relations: Increased earned media coverage of the organization through strategic pitching and ad placement, leading to increased coverage on media outlets such as ABC, Crain’s New York, and City & State.
Content & Delivery: Led and produced the NY Emmy Award winning short series SOMOS Kidz project which earned the organization one of its very first content awards.
Copywriting: Wrote engaging press releases, blogs, whitepapers, and reports that increased organization’s visibility in local and international publications.
Community and Stakeholder Engagement: Developed and facilitated bilingual public health webinar series to educate Medicaid and Medicare beneficiaries, that highlighted services offered and positioned leadership as knowledge experts.
COMMUNICATIONS SPECIALIST
WINSTON STAFFING
09/2017 – 01/2018
New York, NY
Data Analytics: Analyzed communication channels to improve digital traffic and internal engagement metrics.
Branding Strategy: Strengthened brand presence through multimedia content strategies tailored for diverse audiences.
Development and Digital Marketing: Orchestrated cross-functional philanthropic initiatives while maintaining consistent brand messaging across diverse communication platforms. Conducted targeted digital marketing analyses to identify growth opportunities and optimize communication channel performance.
PROJECTS
- Impact Report (Whitepaper)
- SOMOS Annual Report 2022
- SOMOS Back-to-School Campaign 2021-2025
- SOMOS KIDZ en Español (NY Emmy-winning animated series)
- SOMOS Year In Reviews 4 & 5 (Annual DSRIP Reports)
- Tú Salud en Tus Manos (Spanish Language Health Webinar Series)
AWARDS & HONORS
- 2024 New York Emmy Nominee
- 2021 New York Emmy Recipient
EDUCATION
Bachelor’s of Arts – Communications
Baruch College-CUNY
SKILLS
HARD SKILLS: Brand Management, Content Creation and Writing, Data Analysis and Analytics, Media Relations and Pitching, Policy Writing, Project Management and Planning, Intermediate Spanish, Website Management
SOFT SKILLS: Crisis Management, Negotiation, Presentation, Relationship Building, Storytelling
SOFTWARE & TECHNOLOGY: Adobe Creative Suite (Acrobat, InDesign, Illustrator, Photoshop, Premiere Pro), Asana, Brevo, ChatGPT, Gemini, MailChimp, Microsoft Office Suite (Word, Excel, OneDrive, Outlook, PowerPoint, SharePoint, Teams), Survey Monkey, WordPress, Zapier, Zoho, Zoom
SOCIAL MEDIA: Facebook, LinkedIn, Instagram, TikTok, WhatsApp, X (Twitter)