Hello, I'm
Regina Robinson
I’m a New York Emmy® award-winning Communications Strategist that specializes in Brand Building, Data-Driven Storytelling, and Digital Marketing. I blend my communications experience with insightful IT knowledge and data analysis to help organizations tell the stories that matter. I bridge the gap between performance and purpose—turning stakeholders into partners and brand advocates who drive influential market-wide impact.
My Story
I am a New York Emmy® winning Communications & Marketing Strategist with more than eight years of experience leading and developing multimedia communication and marketing strategies. Throughout my career, I have successfully collaborated with cross-functional teams across divisions to develop and implement strategic communication initiatives and content for diverse audiences, including government entities, C-suite executives, and local communities.
My work has helped organizations effectively communicate their mission and values, increase revenue by increasing ROI, brand value, and expand their target audiences. My expertise in Communications, Brand Building, Content Production, Change-Management, Project Management, and Engaging Storytelling, has enabled me to lead impactful communication initiatives and projects (external and internal). Time and time again I have proven that I can deliver culturally relevant messaging and unique User Experiences (UX) that resonate with target audiences, while maintaining brand identity to reach and exceed organizational goals.
Skills
Hard Skills:
Corporate Communications, Brand Management, Copywriting, Data Analysis and Analytics, Digital Marketing, Media Relations Pitching, Policy Writing, Project Management and Planning, Website & Content Management, Social Media Management, Intermediate Spanish
Soft Skills:
Crisis Management, Negotiation, Presentation, Relationship Building, Storytelling
Software & Technology:
Adobe Creative Suite (Acrobat, InDesign, Illustrator, Photoshop, Premiere Pro), Asana, Brevo, ChatGPT, Claude Gemini, MailChimp, Microsoft Office Suite (Word, Excel, OneDrive, Outlook, PowerPoint, SharePoint, Teams), Survey Monkey, WordPress, Zapier, Zoho, Zoom
Certifications
Education
2015
Baruch College-CUNY
Bachelor of Arts
Awards and Recognitions
2024
NY Emmy® Nomination
Nominated for contributions to the production of the anti-litter PSA Basket In featuring former NY Yankee Mariano Rivera.
2021
NY Emmy® Award Recipient
Awarded NY Emmy® for the production of SOMOS Kidz a short animated series about COVID-19 prevention for children.
Portfolio
My Projects
View examples of content and writing I have produced.
- All Work
- /Campaigns
- /External Communications
- /Internal Communications
- Back
- /Digital
- /Real
My Experience
A brief roadmap of my career from now to the beginning.
I am currently working as a freelance Communications Consultant. Primarily focusing on healthcare, nonprofit, and various small businesses. The range of services I provide include corporate communications, public relations, social media management, and content development.
As the Director of Communications some of my responsibilities included serving as the Internal Communications Lead, leading and managing the content development for special projects and campaigns (external & internal), coordinated media buys, managing the organization's website and intranet, and serving as a member of the CSIRT team.
As a Marketing & Communications Specialist I led the organization through two rebrandings, managed all branding assets (digital and print), internal communications, social media, assisted with press conference and convention preparations. As a result of my performance I was promoted to Director of Communications in 2023.
In my very first Communications role I managed internal comms, developed marketing surveys, coordinated press conferences and journal ads.
