Resume

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PROFILE

NY Emmy-Winning Communications & Marketing Leader with 8+ years of experience driving audience engagement and growth through strategic collaboration with cross-functional teams. A proven architect of multimedia campaigns that elevate brand visibility, enhance reputation, and deliver measurable outcomes that consistently secure top-tier media coverage and expand digital reach up to 2.4 % monthly.

CAREER HIGHLIGHTS

  • 2024 NY Emmy Nominee for production of short documentary highlighting a physician’s community service efforts.
  • Won 2021 NY Emmy for producing COVID-19 prevention awareness content.
  • Led rebranding of all SOMOS branding assets, digital platforms/print, and ran two major advertising campaigns that became the standard to be measured against in New York State and increased social media followers over 400% through earned media.
  • Achieved a tenfold increase in media coverage by creating an effective public relations strategy; that led to press coverage locally and nationally as well as a first feature on major news channels and publications such as ABC, CNN, Crain’s New York.

WORK EXPERIENCE

COMMUNICATIONS CONSULTANT

04/2025 – Present

New York, NY

  • Executive Communications: Craft white papers, annual reports, and C-suite messaging that strengthen stakeholder loyalty.
  • Crisis Management and Policy Writing: Develop Crisis Communication plans and draft policies that reflect the organization’s culture. 
  • Brand Visibility: Spearhead cross-platform rebranding initiatives and utilize SEO strategies to maximize audience reach.
  • Cost Optimization: Streamline workflows, manage projects, and negotiate contracts to reduce marketing operating expenses significantly.
  • Design & Production: Create original multimedia content for print, digital, television, and social media platforms. 
  • Marketing: Lead and develop marketing campaigns that increase brand awareness, revenue, and grow target markets.
  • Social Media: Create strategic content and publishing schedules that increase engagement across various platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
  • AI & Automation: Develop and utilize AI prompts for workflow optimization using tools such as Asana, ChatGPT, Gemini, Zapier, and Zoho.

DIRECTOR OF COMMUNICATIONS

SOMOS COMMUNITY CARE

02/2023 – 04/2025

New York, NY

  • Spearheaded comprehensive communication initiatives to drive and ensure brand visibility, resulting in social media audience growth and a tenfold increase in national and local media coverage.
  • Developed and facilitated Employee Data Reporting training for NYS B.R.A.V.E. Long COVID-19 Awareness health education initiative.
  • Built, curated, and managed creative marketing campaign strategies for digital and print media channels, social media, and OOH advertising. Consistently achieving a conversion rate of 3.1% across all marketing platforms.
  • Wrote and collaborated with C-Suite executives on Executive Communications, such as annual reports and white papers that resonated with external stakeholders and employees and effectively communicate the organization’s goals, impact, and strategies to strengthen loyalty.
  • Reduced operating costs by 27% through negotiating contracts and optimizing workflows.

MARKETING & COMMUNICATIONS SPECIALIST

SOMOS COMMUNITY CARE

01/2018 – 02/2025

New York, NY

  • Pioneered and directed data-driven Communications and Public Relations strategies, gaining national attention, increasing brand recognition, while strengthening market position in multiple languages.

  • Produced the NY Emmy Award-winning multilingual animated series SOMOS Kidz, a COVID-19 prevention education series for children under 12.

  • Led cross-platform rebranding initiatives that transformed organizational identity while enhancing visibility through strategic digital and print asset optimization.

  • Developed and facilitated bilingual public health webinar series to educate Medicaid and Medicare beneficiaries, highlight organization services and leadership.

COMMUNICATIONS SPECIALIST

WINSTON STAFFING

09/2017 – 01/2018

New York, NY

  • Analyzed and evaluated communication channels to improve website traffic and SEO.

  • Pioneered multimedia content strategies to strengthen brand presence, resulting in substantial growth in social media engagement and audience reach.

  • Orchestrated cross-functional philanthropic initiatives while maintaining consistent brand messaging across diverse communication platforms.

  • Conducted targeted digital marketing analyses to identify growth opportunities and optimize communication channel performance.

PROJECTS

  • Impact Report (Whitepaper)
  • SOMOS Annual Report 2022
  • SOMOS Back-to-School Campaign 2021-2025
  • SOMOS KIDZ en Español (NY Emmy-winning animated series)
  • SOMOS Year In Reviews 4 & 5 (Annual DSRIP Reports)
  • Tú Salud en Tus Manos (Spanish Language Health Webinar Series)

AWARDS & HONORS

  • 2024 New York Emmy Nominee
  • 2021 New York Emmy Recipient

EDUCATION

Bachelor’s of Arts – Communications

Baruch College-CUNY

SKILLS

HARD SKILLS: Brand Management, Content Creation and Writing, Data Analysis and Analytics, Media Relations and Pitching, Policy Writing, Project Management and Planning, Intermediate Spanish, Website Management 

SOFT SKILLS: Crisis Management, Negotiation, Presentation, Relationship Building, Storytelling 

SOFTWARE & TECHNOLOGY: Adobe Creative Suite (Acrobat, InDesign, Illustrator, Photoshop, Premiere Pro), Asana, Brevo, ChatGPT, Gemini, MailChimp, Microsoft Office Suite (Word, Excel, OneDrive, Outlook, PowerPoint, SharePoint, Teams), Survey Monkey, WordPress, Zapier, Zoho, Zoom

SOCIAL MEDIA: Facebook, LinkedIn, Instagram, TikTok, WhatsApp, X (Twitter) 

CERTIFICATIONS